Privacy policy.

What I collect when you use this site, book a call or join my emails, what I do with it, and how to get it changed or deleted. In plain English.

Last updated 2 October 2026

Who I am

System Stack Co is a trading name of Graphics for Coaches LLC, a company registered in the Sharjah Media City Free Zone (Shams), Sharjah, United Arab Emirates. When this policy says "I", "me" or "we", it means Graphics for Coaches LLC.

I'm the one who decides what happens to your details, so if you have a question about them, you come to me: [email protected].

My representative in the UK, for anything to do with UK data protection law, is Graham Hurst. You can reach him at the same address, [email protected].

What I collect

  • What you give me. Your name, email, phone number and anything you write in a form, an application or a booking. That includes the answers you give before a call.
  • Calls. Notes from our calls. If I record a call, I'll tell you at the start and you can say no.
  • Payments. If you buy something, your payment is taken by Stripe. I see your name, email and what you bought. I never see your full card number.
  • Emails. Whether my emails get opened and which links get clicked, so I know what's useful.
  • Cookies, only if you say yes. See the cookies section below.

What I use it for, and why I'm allowed to

  • To reply to you and run any calls you book. Because you asked me to.
  • To do the work if you become a client, and to send invoices and receipts. Because that's our agreement.
  • To send you emails after you sign up for something free, like a training or a guide. Because you said yes. Every email has an unsubscribe link, and one click stops them.
  • To keep business and tax records. Because the law says I have to.
  • To see how people find the site and to show my ads to people who've visited. Only if you press Accept on the cookie banner.

I don't sell your details, and I never will. I don't use them to make automatic decisions about you.

Who else sees it

I use a small number of tools to run the business. They hold your details for me and can only use them to do that job:

  • HighLevel, my CRM. It runs the forms, the booking calendar, the emails and texts, and holds your contact record.
  • Stripe, for payments.
  • Google, for email, documents and Google Analytics.
  • Meta (Facebook and Instagram), for the Meta pixel and ads.
  • Fathom, for call notes and recordings.
  • Netlify, which hosts some of my pages and guides.

Most of these companies are based in the United States, so your details may be stored there. Where that happens, I rely on the protections those companies offer for sending data abroad, such as standard contractual clauses.

I'd also share your details if the law made me, for example with a tax authority or a court.

How long I keep it

  • If you enquire or sign up but don't become a client: up to 2 years after we were last in touch, then I delete it.
  • If you're a client: 6 years after the work ends, for tax and business records.
  • Call recordings: up to 12 months.
  • Your cookie choice: 180 days, then the site asks you again.

If you unsubscribe from my emails, I keep your email address on a "do not send" list, so you don't get added back by mistake.

Cookies

When you first visit, a banner asks if I can use cookies. Nothing that tracks you loads unless you press Accept.

  • Always on: one small cookie, ssc_consent, that remembers whether you said yes or no. Without it, the banner would ask you on every page.
  • Only if you accept: Google Analytics, which tells me how people find the site and which pages they read, and the Meta pixel, which lets me show my ads to people who've visited and see whether those ads work.

You can change your mind any time with , which is also at the bottom of every page. Booking calendars and forms are run by HighLevel and may use their own cookies to work properly.

Your rights

You can ask me to:

  • send you a copy of what I hold about you
  • correct anything that's wrong
  • delete it
  • stop using it for something, including marketing
  • send it to you, or to someone else, in a format a computer can read

Just email [email protected]. It's free, and I'll reply within a month. I might ask you to confirm who you are first, so I don't hand your details to someone else.

If you're not happy with how I've handled your details, tell me first and I'll do my best to fix it. If you're in the UK, you can also complain to the Information Commissioner's Office at ico.org.uk. If you're in the EU, you can complain to the data protection authority in your country.

Children

This site and my services are for business owners. They're not meant for anyone under 18, and I don't knowingly collect children's details.

Changes

If I change how I use your details, I'll update this page and the date at the top. If it's a big change, I'll email you too.